About JSF

 JSF Financial has grown organically since 1996 through enthusiastic word-of-mouth  referrals from attendees and recommendations from other professional  advisors.
 

JSF Financial has grown organically since 1996 through enthusiastic word-of-mouth  referrals from attendees and recommendations from other professional  advisors.

YOUR INDISPENSABLE ADVISOR

JSF Financial invests the time to understand our clients’ unique needs, goals, and aspirations, developing a comprehensive view of their finances and lives. We value building meaningful relationships because  we see financial planning as a lasting, collaborative partnership. JSF Financial invests the time to understand our clients’ unique needs, goals, and aspirations, developing a comprehensive view of their finances and lives.

Our goal is to make a profound impact on our clients now, and into the  future, helping to shape their financial security and a legacy for their families.

our
timeline

1996
JSF Founded
Our founder’s, Jeff Fishman, deep lifelong passion for helping people and his expertise and experience in financial services converged in the founding of JSF Financial.
1999
6300 Wilshire Blvd
JSF Financial moves to our current building at 6300 Wilshire Boulevard on the 8th floor. We also hired our second employee, who is still with JSF today!
2008
Financial Crisis
During the financial and housing crisis of 2008, JSF maintained all of its current employees and helped clients navigate through the unprecedented times.
2013?
Employee Achievement
JSF Financial has 15 employees.
2019
AUM Milestone
$1 Billion in assets under management!
2020
Pandemic Strikes
During the 2020 pandemic, JSF once again was able to maintain all employees and adapted to a new way of operating through working from home.
2024
Movin’ on Up
We made the move to the 21st floor in our 6300 Wilshire building. JSF also hits an all time high with 32 employees.
2026
30 Years and More to Come
We are celebrating 30 years of helping people navigate the most sophisticated wealth planning issues.

Commitment

JSF Financial believes that wealth management is highly personal by  its nature, and we infuse this into every aspect of what we do.

In areas including multigenerational family finances or an  institutional legacy, decisions about money are inevitably formed by  relationships, history, and values. While knowledge, experience, and  expertise are extremely valuable in wealth management, so are  compassion, understanding, and a willingness to work together to secure a brighter future.

The foundation our firm is built on is the commitment we make to each client. Our goal is to become a trusted and indispensable part of our  clients’ lives.

CARE. IMPACT. COMMITMENT.

We meet our clients where they are and help build confidence and
clarity for the future.

A letter from our founder

In 1995, I had a conversation with my late father, Martin Fishman, to share a dream I had been cultivating of creating an independent  financial planning firm.

My father, an insurance broker, passed along an ethos of service to  others and philanthropy, which he inherited from his parents. He  reinforced the importance of financial independence and encouraged me to take business classes. In college, I majored in economics and in law  school I specialized in taxes and estate planning.

I didn’t find satisfaction in practicing law, which can be so  adversarial. I was drawn towards making a difference in people’s lives  on the financial side. This became the foundation of my career and  continues to provide the compass for my life and our firm. I love  helping others achieve their goals and better control their destinies.

JSF started as a dream and I am so grateful that it has evolved into a thriving business. I have been joined by a lively, diverse, growing  team of dedicated professionals. This amazing team is also energized by  helping others. We work every day to provide ongoing assistance and  security that our clients need to navigate their personal and financial  lives.

We collectively provide care and devote personal attention to every  aspect of our clients’ diverse needs. JSF adds value to our clients’  lives by providing in-depth, customized wealth management strategies. We partner with them to help them achieve their financial planning goals  and realize their investment objectives. We leverage the most  sophisticated financial planning and investment management tools  available.

We continuously seek appropriate solutions for clients and their  families, when they are saving, planning for retirement, evaluating  estate plans, and minimizing tax exposure, while ensuring that  accumulated wealth is distributed and protected according to their  wishes. Our goal is to provide consistent, dynamic, and comprehensive  service.

Our team strives to develop and nurture personal, connected  relationships with each client over the years. In many cases, we’ve seen a singular client relationship grow into decades-long bonds that span  across family members and generations.

Our new clients are often introduced to our firm directly by existing clients and professionals in our ecosystem of close relationships with  professionals and investment managers. We are therefore driven to attain high satisfaction levels with every client.

To our current JSF Financial clients – thank you for your continued  support, your confidence in our work, and for the incredible  responsibility that you entrust in us.

For those exploring JSF Financial for the first time, we are grateful that you are considering us. We hope to become a vital part of your  future financial well-being.

Sincerely,

Jeff Fishman

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